SEO is the active practice of optimizing a
web site by improving internal and external aspects in
order to increase the traffic the site receives from
search engines. Firms that practice SEO can vary; some
have a highly specialized focus, while others take a more
broad and general approach. Optimizing a web site for
search engines can require looking at so many unique
elements that many practitioners of SEO (SEOs) consider
themselves to be in the broad field of website
optimization (since so many of those elements intertwine).
The majority of web traffic is driven by
the major commercial search engines - Google, Yahoo, MSN.
If your site cannot be found by search engines or your
content cannot be put into their databases, you miss out
on the incredible opportunities available to websites
provided via search - people who want what you have
visiting your site. Whether your site provides content,
services, products, or information, search engines are a
primary method of navigation for almost all Internet
Search queries, the words that users
type into the search box which contain terms and phrases
best suited to your site, carry extraordinary value.
Experience has shown that search engine traffic can make
(or break) an organization's success. Targeted visitors to
a website can provide publicity, revenue, and exposure
like no other. Investing in SEO, whether through time or
finances, can have an exceptional rate of return.
Search engines are always working
towards improving their technology to crawl the web more
deeply and return increasingly relevant results to users.
However, there is and will always be a limit to how search
engines can operate. Whereas the right moves can net you
thousands of visitors and attention, the wrong moves can
hide or bury your site deep in the search results where
visibility is minimal. In addition to making content
available to search engines, SEO can also help boost
rankings so that content that has been found will be
placed where searchers will more readily see it. The
online environment is becoming increasingly competitive,
and those companies who perform SEO will have a decided
advantage in visitors and customers.
We optimise all our website designs for
ultimate search engine performance.